small and medium enterprises
Problem to solve:
Quantitative research results showed that communication does not engage targeted business customers, who did not perceive the product as designed for them. Because of a limited budget and time pressure, our Customer was not able to supplement qualitative results with a quantitative analysis.
If we cannot ask people, let's use our own competence!
Working together with our Customer, we devoted several hours to a quasi-semiotic analysis of the advertisement. Scene after scene, we analysed the possible perception of the plot, VO, set design, symbols, colours, actors etc.
The advertisement was dominated by individual codes which caused a communication problem with the Target Group. Our Customer was able to make a decision on time and cost-efficient.