Target: 
small and medium enterprises
Goal: 
communication post-test
Problem to solve: 
Quantitative research results showed that communication does not engage targeted business customers, who did not perceive the product as designed for them. Because of a limited budget and time pressure, our Customer was not able to supplement qualitative results with a quantitative analysis.
Our idea: 
If we cannot ask people, let's use our own competence!
Our solution: 
Working together with our Customer, we devoted several hours to a quasi-semiotic analysis of the advertisement. Scene after scene, we analysed the possible perception of the plot, VO, set design, symbols, colours, actors etc.
Results: 
The advertisement was dominated by individual codes which caused a communication problem with the Target Group. Our Customer was able to make a decision on time and cost-efficient.