Vision statement

Using Occam's razor as one of our most important research tools. We strive for maximum clarity and effectiveness of research processes and outcomes.
Contextualising. We analyse all available sources to provide additional information for each investigated phenomenon.
Using open sources. We analyse all accessible data in order to research only those problems that have not been studied before. We do not try to reinvent the wheel.
Finding out what our Customers already know. Information important for a research process is often scattered among a company's various departments and units. Prior to starting the research process, we consolidate all crucial data.
Focusing on applicability of research outcomes. We always come up with clear recommendations that result from our research.
Thirdly, there is the Art in smARTscope. It stands for our belief that conducting professional research is like creating artworks. It requires talent, engagement, hard work, patience, ability to overcome difficulties and – often most importantly – a spark of inspiration. This combination ensures truly valuable outcomes!

Using Occam's razor as one of our most important research tools. We strive for maximum clarity and effectiveness of research processes and outcomes.
Contextualising. We analyse all available sources to provide additional information for each investigated phenomenon.
Using open sources. We analyse all accessible data in order to research only those problems that have not been studied before. We do not try to reinvent the wheel.
Finding out what our Customers already know. Information important for a research process is often scattered among a company's various departments and units. Prior to starting the research process, we consolidate all crucial data.
Focusing on applicability of research outcomes. We always come up with clear recommendations that result from our research.
Thirdly, there is the Art in smARTscope. It stands for our belief that conducting professional research is like creating artworks. It requires talent, engagement, hard work, patience, ability to overcome difficulties and – often most importantly – a spark of inspiration. This combination ensures truly valuable outcomes!