Marketing
research that delivers
real solutions
real solutions
We let decision-makers hear the voice of consumers. Discover smartscope’s marketing research – turn a challenge into a solution.
Smartly designed, creative, and reliable marketing research is a way to understand consumers and their diverse, evolving expectations.
At smartscope, we always strive to understand the marketing challenge first—and based on that, we define a unique problem: a puzzle that needs solving. Our individually tailored research techniques lead the way to its solution.
Learn moreWe support you in taking effective action
About smartscope
At smartscope, we prioritize usability and clear answers.
Tailored approach to each task
Flexible research selection
Practical and original insights
Information framed in context
Cost-effectiveness
When designing research, we select the most effective tools.
Learn moreQuantitative research
Surveys conducted on diverse target groups using both online and offline techniques.
Qualitative research
Individual and group interviews, ethnographic studies, observations.
Mixed-mode research
A creative combination of several techniques to achieve the goal.
Secondary data analysis
Utilizing available information sources from resources such as companies, institutions, and non-governmental organizations.
Passive data collection technologies
Use of online tools such as social listening, AI technologies, and web tracking.
Our Clients
With our consumer insights and research expertise, we help build brands such as:
Smart
Cases
Proof that marketing research can be combined with community building and audience participation in shaping a radio brand.
Tens of thousands of interviews conducted within just a few days, driven by the active involvement of listeners, with the study and its results promoted on air.
A demonstration that even sensitive topics can be explored responsibly — turning data into meaningful support for a brand’s social responsibility efforts.
A clear demonstration that understanding consumer attitudes is crucial to a successful brand transformation.
A months-long process of gathering data from diverse target groups, covering multiple business dimensions of Play and UPC: product, communication, CRM, and UX.
Clear proof that accurately identifying the target audience creates room for creative initiatives that truly differentiate the brand.
A series of research projects supporting the activities of YES — a brand recognized for its marketing boldness and social commitment.
Proof that opinion research enables brands to bring major social issues into their sphere of focus.
Research in Poland and Central Europe diagnosing consumer attitudes towards the challenges of climate change.
A clear demonstration that even the most traditional organizations can gain significant value from consumer data insights.
An exploration of current and potential audiences of one of Poland’s leading cultural institutions.
A clear demonstration that trusted local partnerships can grow into successful international collaborations.
Research in Poland commissioned by clients from foreign markets, as well as projects conducted in other European countries for Polish organizations.
Proof that ongoing consumer feedback on brand communication enables the development of strategies that secure a competitive advantage.
Regular consumer studies monitoring brand health combined with in-depth diagnostics of communication effectiveness.
Smartscope is created by specialists in the fields of psychology, sociology, technology, macro- and microtrends, branding, and UX.
At smartscope, we believe in the synergy of a humanistic approach to our clients’ problems and their evolving audiences, combined with analytical reasoning and the search for answers that support success.
Starting with understanding individual needs, we strive to deliver clear and practical conclusions.
In our opinion, a versatile, interdisciplinary team, combined with flexible selection of research techniques and the use of the latest knowledge and technology, constitutes the best way to prepare substantive and practical recommendations.