About smartscope
Marketing research
for companies and institutions
Researches that show the way
At smartscope, we design marketing research that empowers businesses to make informed decisions. Our philosophy goes beyond delivering answers — we provide direction and clarity on the path forward.
- Brand and product research
Brand and product research
- Organizational culture research
Organizational culture research
- Customer satisfaction research
Customer satisfaction research
- Customer satisfaction research
Customer satisfaction research
- Research for public institutions and cultural organizations
Research for public institutions and cultural organizations
- Meet the smartscope team Meet the smartscope team
Smartscope is created by specialists in the fields of psychology, sociology, technology, macro- and microtrends, branding, and UX.
At smartscope, we believe in the synergy of a humanistic approach to our clients’ problems and their evolving audiences, combined with analytical reasoning and the search for answers that support success.
Starting with understanding individual needs, we strive to deliver clear and practical conclusions.
Our specialists
Meet the smartscope team
-
Tomasz Dulinicz reasercher / CEO
-
Jakub Cichosz researcher / COO
-
Urszula Jankowska researcher / account manager
-
Pamela Lange researcher / account manager
-
Małgorzata Sobieraj researcher / account manager
-
Magdalena Szemioth researcher / account manager
-
Sara Świder researcher / account manager
-
Marcin Półtorak analyst / data scientist
-
Maryna Minchenko researcher / quality controler
What will you find in our offer?
Our research focuses on the key issues that drive business operations and the successful delivery of projects within public institutions.
Our expertise covers sales, marketing, public relations, employee satisfaction, and organizational culture — delivering actionable recommendations to help you grow. Find out more.
Brand and product research
benefit
At smartscope, our marketing research covers everything from testing new products and services, through user experience evaluation and campaign effectiveness, to brand image and awareness studies. We deliver insights that help you make smarter, more effective business decisions.
services
- Brand awareness and image research
- Marketing communication effectiveness studies
- New product and service testing
- Advertising evaluation (ATL/BTL)
- User experience (UX) research
- U&A (Usage & Attitude) and segmentation studies
- Mystery Shopper research
- Sponsorship effectiveness research
- Ethnographic research
- Exploratory research
- Creative workshops with consumers and clients
Customer satisfaction research
benefit
Customer relationship research — measuring satisfaction and loyalty to support sales, uncovering pain points, and delivering actionable insights for improvement.
services
- Customer satisfaction research
- NPS research (Net Promoter Score)
- Loyalty research
- Identifying the causes of customer dissatisfaction
- Event, trade fair, and exhibition attendee research
Organizational culture and employee satisfaction research
benefit
Analysis of employer brand positioning, providing insights to build team engagement and loyalty.
services
- Customer satisfaction and engagement research
- Organizational culture research
- Diagnosing risks of workplace bullying and discrimination
- 360° assessment of managerial competencies
Research for public institutions and cultural organizations
benefit
Evaluating the effectiveness of current activities, understanding audience needs and motivations, and assessing the potential of new initiatives.
services
- Evaluation of new exhibition projects and activities
- Optimization of current operations
- Understanding the expectations of customers and visitors
- Analysis of customer/visitor profiles and satisfaction