About smartscope

Marketing research
for companies and institutions

Researches that show the way

At smartscope, we design marketing research that empowers businesses to make informed decisions. Our philosophy goes beyond delivering answers — we provide direction and clarity on the path forward.

Smartscope is created by specialists in the fields of psychology, sociology, technology, macro- and microtrends, branding, and UX.

At smartscope, we believe in the synergy of a humanistic approach to our clients’ problems and their evolving audiences, combined with analytical reasoning and the search for answers that support success.

Starting with understanding individual needs, we strive to deliver clear and practical conclusions.

Our specialists

Meet the smartscope team

  • Tomasz Dulinicz, reasercher / CEO

    Tomasz Dulinicz reasercher / CEO

  • Jakub Cichosz, researcher / COO

    Jakub Cichosz researcher / COO

  • Urszula Jankowska, researcher / account manager

    Urszula Jankowska researcher / account manager

  • Pamela Lange, researcher / account manager

    Pamela Lange researcher / account manager

  • Małgorzata Sobieraj, researcher / account manager

    Małgorzata Sobieraj researcher / account manager

  • Magdalena Szemioth, researcher / account manager

    Magdalena Szemioth researcher / account manager

  • Sara Świder, researcher / account manager

    Sara Świder researcher / account manager

  • Marcin Półtorak, analyst / data scientist

    Marcin Półtorak analyst / data scientist

  • Maryna Minchenko, researcher / quality controler

    Maryna Minchenko researcher / quality controler

Tomasz Dulinicz, reasercher / CEO

Tomasz Dulinicz

reasercher / CEO

At Smartscope, she is responsible for building client relationships and supporting the agency team in project delivery. She sees research as a key element of effective marketing — a bridge between decision-makers and consumers. She dedicates much of her attention to developing effective research tools.

  • #relations
  • #clientservice
  • #expertise
Next:
Jakub Cichosz
Jakub Cichosz, researcher / COO

Jakub Cichosz

researcher / COO

He has worked on most types of quantitative research, with a particular focus on brand and communication projects. He specializes in non-standard mystery shopping studies as well as measuring customer and employee satisfaction. On a daily basis, he connects all the company’s ‘building blocks’ so they fit together seamlessly — like a Lego set.

  • #responsibility
  • #versatility
  • #experience
Next:
Urszula Jankowska
Urszula Jankowska, researcher / account manager

Urszula Jankowska

researcher / account manager

At Smartscope, she most often leads projects focused on customer satisfaction and loyalty, UX/UI, and crowdfunding. She combines strong skills in data analysis with the ability to interpret results, distinguished by exceptional commitment and keen insight in the search for valuable findings.

  • #curiosity
  • #diligence
  • #bullshit-allergy
Next:
Pamela Lange
Pamela Lange, researcher / account manager

Pamela Lange

researcher / account manager

She has extensive experience in brand image research, customer experience studies, and assessing the potential of new products and services. She has led projects across three continents and in dozens of countries. Never afraid to take on new or challenging topics, she thrives on tackling complex issues. She often works with cultural institutions, the fashion industry, and socially engaged brands.

  • #goal-oriented
  • #cx
  • #culture-sector
Next:
Małgorzata Sobieraj
Małgorzata Sobieraj, researcher / account manager

Małgorzata Sobieraj

researcher / account manager

At Smartscope, he most often leads research projects focused on branding, communication, brand price positioning, and offer optimization. With many years of experience, he has developed a unique ability to spot non-obvious connections between phenomena.

  • #experience
  • #insight
  • #dedication
Next:
Magdalena Szemioth
Magdalena Szemioth, researcher / account manager

Magdalena Szemioth

researcher / account manager

At Smartscope, she most often leads research projects focused on marketing communication and the introduction of new services and products. She combines expertise in both quantitative and qualitative research. What sets her apart is her drive to seek out unconventional solutions.

  • #creativity
  • #versatility
  • #open-mindedness
Next:
Sara Świder
Sara Świder, researcher / account manager

Sara Świder

researcher / account manager

At Smartscope, she is responsible for Customer Experience research and tracking studies that monitor market dynamics. What she values most in research is gaining a deep understanding of customer perspectives and opinions, and turning them into the most accurate and actionable recommendations.

  • #accuracy
  • #customer-focus
  • #engagement
Next:
Marcin Półtorak
Marcin Półtorak, analyst / data scientist

Marcin Półtorak

analyst / data scientist

Smartscope’s digital backbone. He runs analyses, sketches perceptual maps, and crunches the numbers. Precise as a Swiss surgeon.

  • #numbers
  • #data
  • #responsiveness
Next:
Maryna Minchenko
Maryna Minchenko, researcher / quality controler

Maryna Minchenko

researcher / quality controler

At Smartscope, she is responsible for data processing and presentation, as well as for quality control of the reports prepared by the agency. She works on projects for both the commercial and public sectors.

  • #precision
  • #supportiveness
  • #commitment
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What will you find in our offer?

Our research focuses on the key issues that drive business operations and the successful delivery of projects within public institutions.

Our expertise covers sales, marketing, public relations, employee satisfaction, and organizational culture — delivering actionable recommendations to help you grow. Find out more.

Learn more
  • Brand and product research

    benefit

    At smartscope, our marketing research covers everything from testing new products and services, through user experience evaluation and campaign effectiveness, to brand image and awareness studies. We deliver insights that help you make smarter, more effective business decisions.

    services

    1. Brand awareness and image research
    2. Marketing communication effectiveness studies
    3. New product and service testing
    4. Advertising evaluation (ATL/BTL)
    5. User experience (UX) research
    6. U&A (Usage & Attitude) and segmentation studies
    7. Mystery Shopper research
    8. Sponsorship effectiveness research
    9. Ethnographic research
    10. Exploratory research
    11. Creative workshops with consumers and clients
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  • Customer satisfaction research

    benefit

    Customer relationship research — measuring satisfaction and loyalty to support sales, uncovering pain points, and delivering actionable insights for improvement.

    services

    1. Customer satisfaction research
    2. NPS research (Net Promoter Score)
    3. Loyalty research
    4. Identifying the causes of customer dissatisfaction
    5. Event, trade fair, and exhibition attendee research
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  • Organizational culture and employee satisfaction research

    benefit

    Analysis of employer brand positioning, providing insights to build team engagement and loyalty.

    services

    1. Customer satisfaction and engagement research
    2. Organizational culture research
    3. Diagnosing risks of workplace bullying and discrimination
    4. 360° assessment of managerial competencies
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  • Research for public institutions and cultural organizations

    benefit

    Evaluating the effectiveness of current activities, understanding audience needs and motivations, and assessing the potential of new initiatives.

    services

    1. Evaluation of new exhibition projects and activities
    2. Optimization of current operations
    3. Understanding the expectations of customers and visitors
    4. Analysis of customer/visitor profiles and satisfaction
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