Smart cases

Discover our

research work

    study name
    Research with an engaged community

    Tens of thousands of interviews conducted within just a few days, driven by the active involvement of listeners, with the study and its results promoted on air.

    • resultProof that marketing research can be combined with community building and audience participation in shaping a radio brand.
    • industryMedia
    • year2023
    • clientRadio 3/5/7
    Urszula Jankowska
    Urszula Jankowska
    urszula.jankowska@smartscope.pl
    Contact us
    Radio 3/5/7
    study name
    Research supporting CSR

    Delivering insights for a nationwide report on the mental health of Poles.

    • resultA demonstration that even sensitive topics can be explored responsibly — turning data into meaningful support for a brand’s social responsibility efforts.
    • industryInsurance sector
    • year2023
    • clientNationale Nederlanden
    Pamela Lange
    Pamela Lange
    pamela.lange@smartscope.pl
    Contact us
    Nationale Nederlanden
    study name
    Research support for the merger of two strong brands

    A months-long process of gathering data from diverse target groups, covering multiple business dimensions of Play and UPC: product, communication, CRM, and UX.

    • resultA clear demonstration that understanding consumer attitudes is crucial to a successful brand transformation.
    • industryEntertainment and telecom.
    • year2023
    • clientPlay
    Tomasz Dulinicz
    Tomasz Dulinicz
    tomasz.dulinicz@smartscope.pl
    Contact us
    Play
    study name
    Marketing research supporting mission-driven brands

    A series of research projects supporting the activities of YES — a brand recognized for its marketing boldness and social commitment.

    • resultClear proof that accurately identifying the target audience creates room for creative initiatives that truly differentiate the brand.
    • industryFashion and lifestyle
    • year2023
    • clientYES
    Jakub Cichosz
    Jakub Cichosz
    jakub.cichosz@smartscope.pl
    Contact us
    YES
    study name
    Cultural audience research – positioning a traditional brand within the leisure market

    An exploration of current and potential audiences of one of Poland’s leading cultural institutions.

    • resultA clear demonstration that even the most traditional organizations can gain significant value from consumer data insights.
    • industryCulture and art
    • year2023
    • clientZamek Królewski na Wawelu
    Pamela Lange
    Pamela Lange
    pamela.lange@smartscope.pl
    Contact us
    Zamek Królewski na Wawelu
    study name
    smartscope / Confess – local agencies, global reach

    Research in Poland commissioned by clients from foreign markets, as well as projects conducted in other European countries for Polish organizations.

    • resultA clear demonstration that trusted local partnerships can grow into successful international collaborations.
    • industryOpinion research
    • year2023
    • clientsmartscope / Confess
    Sara Świder
    Sara Świder
    sara.swider@smartscope.pl
    Contact us
    smartscope / Confess
    study name
    Climate and the natural environment as a reference point for brand activity

    Research in Poland and Central Europe diagnosing consumer attitudes towards the challenges of climate change.

    • resultProof that opinion research enables brands to bring major social issues into their sphere of focus.
    • industryConsulting
    • year2023
    • clientDeloitte
    Magdalena Szemioth
    Magdalena Szemioth
    magdalena.szemioth@smartscope.pl
    Contact us
    Deloitte
    study name
    Supporting effective and admired marketing communication

    Regular consumer studies monitoring brand health combined with in-depth diagnostics of communication effectiveness.

    • resultProof that ongoing consumer feedback on brand communication enables the development of strategies that secure a competitive advantage.
    • industryEntertainment and telecommunications
    • year2023
    • clientPlay
    Małgorzata Sobieraj
    Małgorzata Sobieraj
    malgorzata.sobieraj@smartscope.pl
    Contact us
    Play
do not show this message again
Subscribe to the newsletter